Marketing essentials (museums and galleries)

Through a series of practical exercises based on real case studies, this one-day course introduces the what, why and how of museum marketing. You will learn how to pick key messages, define your target audiences and judge if a marketing method will actually work before spending time and money. You will leave with lots of practical ideas on getting your message to the right people at the right time.

Topics covered include:

  • Marketing myths
  • The marketing toolbox
  • Defining your target audiences
  • Choosing your key messages
  • Choosing the right marketing method
  • Getting strategic: writing a marketing plan

Method and duration of course

One day course (usually 10am-4pm) with workshop exercises, small group activities and group discussion.


We charge a flat rate of £360 for our one day in-house training courses and £220 for a half day course. (Registered charities and community groups receive a 20% discount.) We only charge travel expenses if the venue is outside London or the Southend-on-Sea area.

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