DIY PR: How to raise your charity’s profile in the media

Positive media coverage can help you raise awareness of your cause while reaching thousands of prospective donors, service users and volunteers – what’s more, it’s usually entirely free.

Through a series of practical exercises based on real case studies, this one-day course provides a broad introduction to media-focused PR for charities and community groups.

You will learn how the media works, what makes a good story and how to create powerful press releases that maximise your chances of being noticed by journalists. You will leave with lots of practical ideas for getting free publicity for your cause.

Topics covered

  • Recognising news values and “newsworthiness”
  • Creating news stories
  • Writing press releases
  • Distributing press releases
  • Compiling a targeted list of journalists
  • Dealing with journalists
  • Making the most of media coverage

Method and duration of course

One day course (usually 10am-4pm) with workshop exercises, small group activities and group discussion.


We charge a flat rate of £360 for our one day in-house training courses and £220 for a half day course. (Registered charities and community groups receive a 20% discount.) We only charge travel expenses if the venue is outside London or the Southend-on-Sea area.

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