Caraway offers impartial expert guidance on a range of marketing and communications challenges. Our consultancy services are focused on three core areas:
We can help you identify elements of your work which could interest the media or develop innovative publicity ideas from scratch. We can also work with you to create a media strategy, build relationships with journalists and sell in your stories.
Strategy and planning
Whether it’s the public, businesses or local government, you need to know who your target audiences are and how best to communicate with them. We can work with you to develop a comprehensive marketing and communications strategy that will help you do just that. As part of the process we’ll identify your core messages – what is it that makes you special? – analyse what your competitors are doing and, if you want, undertake original market research.
Developing new marketing methods
Want to get into email marketing but not sure where to start? Or perhaps you’re eager to run a direct mail campaign but haven’t got the confidence to go it alone. We can help by providing expert advice on a range of online and offline marketing techniques that will ensure you get the best possible results. And, if you like, we can manage the whole process for you, liaising with third party suppliers such as printers, designers and list brokers.